A Stand-Out Brand Identity for a Personalized Tech Accessories Company

Givlae, transforms everyday tech into personal, emotional statements through color-driven, customizable phone cases. We created a strategic, trend-aligned brand identity that’s as unique as the products themselves clean and corporate enough to impress retailers, yet vibrant and fresh to connect with Gen Z shoppers.

year

2025

Client

Givlae

timeline

4 Weeks

year

2025

Client

Givlae

timeline

4 Weeks

year

2025

Client

Givlae

timeline

4 Weeks

The Challenges

No Clear Brand Foundation
Givlae had a vision, but no strategy to stand out in a crowded market of tech accessories.

Unmemorable Visuals
The brand lacked a distinctive aesthetic that resonated with its audience, blending into a sea of similar competitors.

Limited Brand Assets
With no scalable logo suite, brand patterns, or defined color palette, consistency across packaging, website, and social media was almost impossible.

The Challenges

No Clear Brand Foundation
Givlae had a vision, but no strategy to stand out in a crowded market of tech accessories.

Unmemorable Visuals
The brand lacked a distinctive aesthetic that resonated with its audience, blending into a sea of similar competitors.

Limited Brand Assets
With no scalable logo suite, brand patterns, or defined color palette, consistency across packaging, website, and social media was almost impossible.

The Challenges

No Clear Brand Foundation
Givlae had a vision, but no strategy to stand out in a crowded market of tech accessories.

Unmemorable Visuals
The brand lacked a distinctive aesthetic that resonated with its audience, blending into a sea of similar competitors.

Limited Brand Assets
With no scalable logo suite, brand patterns, or defined color palette, consistency across packaging, website, and social media was almost impossible.

The Solutions

A Strategic Brand Identity
We began with a full brand strategy, defining Givlae’s mission, values, target audience, and market positioning so every design choice was rooted in purpose.

Custom Logo Suite & Icon System
A flexible, ownable logo family from primary wordmark to minimalist icon marks adaptable to everything from packaging to social headers.

On-Trend, Professional Color Palette
A palette that blends modern freshness for Gen Z appeal with the polished credibility needed for retail partnerships.

Signature Patterns & Backgrounds
Bespoke patterns inspired by the emotional connection of color, giving the brand a versatile toolkit for marketing and packaging design.

Landing Page Design
Alongside the brand identity, I designed a sleek, conversion-focused landing page to introduce the rebrand, highlight the product range, and direct customers to shop.