Warm, approachable brand for a coach who empowers home cooks.

A warm, custom brand for Suzie Battishill Culinary Coaching, designed to reflect her personalized approach to culinary education. Helping home cooks build confidence through expert guidance, hands-on learning, and approachable instruction tailored to every skill level.

A warm, custom brand for Suzie Battishill Culinary Coaching, designed to reflect her personalized approach to culinary education. Helping home cooks build confidence through expert guidance, hands-on learning, and approachable instruction tailored to every skill level.

A warm, custom brand for Suzie Battishill Culinary Coaching, designed to reflect her personalized approach to culinary education. Helping home cooks build confidence through expert guidance, hands-on learning, and approachable instruction tailored to every skill level.

year

2025

Client

Suzie Battishill Culinary Coaching

timeline

7 Weeks

year

2025

Client

Suzie Battishill Culinary Coaching

timeline

7 Weeks

year

2025

Client

Suzie Battishill Culinary Coaching

timeline

7 Weeks

The Challenges

Branding That Didn’t Reflect Her Vision

Suzie had previously used a Fiverr logo and a basic color palette, but the branding lacked intention and didn’t reflect her unique personality, values, or the nurturing, confidence-building experience she offers as a culinary coach.

DIY Website with Cluttered UX

Her self-built website was overwhelming to navigate, with unclear page hierarchy and a scattered layout. The call-to-action wasn’t consistent, which made it difficult for visitors to understand how to engage with her services or take the next step.

Missed Opportunities for Visual Storytelling

As someone who offers hands-on, sensory-rich culinary coaching, Suzie had untapped potential to visually communicate her brand. There were no custom illustrations, patterns, or textures that could help translate the warmth and creativity of her service, especially important for future uses like merch or educational printouts.

The Challenges

Branding That Didn’t Reflect Her Vision

Suzie had previously used a Fiverr logo and a basic color palette, but the branding lacked intention and didn’t reflect her unique personality, values, or the nurturing, confidence-building experience she offers as a culinary coach.

DIY Website with Cluttered UX

Her self-built website was overwhelming to navigate, with unclear page hierarchy and a scattered layout. The call-to-action wasn’t consistent, which made it difficult for visitors to understand how to engage with her services or take the next step.

Missed Opportunities for Visual Storytelling

As someone who offers hands-on, sensory-rich culinary coaching, Suzie had untapped potential to visually communicate her brand. There were no custom illustrations, patterns, or textures that could help translate the warmth and creativity of her service, especially important for future uses like merch or educational printouts.

The Challenges

Branding That Didn’t Reflect Her Vision

Suzie had previously used a Fiverr logo and a basic color palette, but the branding lacked intention and didn’t reflect her unique personality, values, or the nurturing, confidence-building experience she offers as a culinary coach.

DIY Website with Cluttered UX

Her self-built website was overwhelming to navigate, with unclear page hierarchy and a scattered layout. The call-to-action wasn’t consistent, which made it difficult for visitors to understand how to engage with her services or take the next step.

Missed Opportunities for Visual Storytelling

As someone who offers hands-on, sensory-rich culinary coaching, Suzie had untapped potential to visually communicate her brand. There were no custom illustrations, patterns, or textures that could help translate the warmth and creativity of her service, especially important for future uses like merch or educational printouts.

The Solutions

Branding + Website Package

A Strategic, Soulful Rebrand

We started with strategy, defining Suzie’s audience, values, and tone. Then we translated that into a warm, handcrafted visual identity grounded in authenticity and approachability.

A Custom Illustration System with Longevity

From hand-drawn kitchen tools to cozy textures like gingham, wood grain, and tartan patterns, we created a cohesive illustration and pattern system designed for flexibility across digital platforms, social content, and future merchandise.

A Clean, Conversion-Focused Website

The redesigned website is simplified, intuitive, and built to guide users toward action. With a clear structure and cohesive visual language, it invites prospective clients to learn more, connect, and book with ease.

Visual Consistency Across Every Touchpoint

From logo lockups to brand backgrounds, every element now supports a unified visual experience that reflects Suzie’s nurturing coaching style and positions her as a trusted expert in the culinary space.

The Result

10+

Hrs of Strategy and Collaboration Calls

12

Hand-Drawn Brand Illustrations

100%

Custom Brand Identity

“Alena is a highly professional and attentive individual. She’s an excellent listener who truly takes the time to understand what brings my brand to life, and then offers creative, thoughtful ideas that reflect that vision. Her design skills are outstanding, she consistently translates my ideas into visuals, I would highly recommend working with Alena if you're looking to bring your brand to life with clarity, creativity, and care.” - Suzie B.

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impacts

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Other

impacts

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