Kellina's website across a tablets and phones.
Kellina's website across a tablets and phones.
Kellina's website across a tablets and phones.

Empowering Presence: A Professional Online Platform for Kellina Powell

A polished, professional online presence for Kellina Powell, a Deaf coach, speaker, and author designed to showcase her expertise, multiple services, and published books. This transformation brings her brand to life with a site that’s not only clean and visually aligned but also strategically built to inspire trust and credibility.

A polished, professional online presence for Kellina Powell, a Deaf coach, speaker, and author designed to showcase her expertise, multiple services, and published books. This transformation brings her brand to life with a site that’s not only clean and visually aligned but also strategically built to inspire trust and credibility.

A polished, professional online presence for Kellina Powell, a Deaf coach, speaker, and author designed to showcase her expertise, multiple services, and published books. This transformation brings her brand to life with a site that’s not only clean and visually aligned but also strategically built to inspire trust and credibility.

year

2025

Client

DeafQueenBoss

timeline

4 Weeks

year

2025

Client

DeafQueenBoss

timeline

4 Weeks

year

2025

Client

DeafQueenBoss

timeline

4 Weeks

Kellina's old website
Kellina's old website
Kellina's old website
Kellina's old website
Kellina's old website
Kellina's old website

The Challenges

The Challenges

Lacked Credibility & Professionalism
Kellina’s previous website didn’t reflect the depth of her expertise or the established nature of her business. It failed to communicate the professionalism needed to connect with her ideal audience.

Unclear Structure & Layout
The old site lacked a clear information hierarchy, making it difficult for visitors to understand her full scope of services, speaking engagements, and published works.

Underutilized Branding
While Kellina already had an established brand, her previous site didn’t visually or strategically leverage it to strengthen her presence online.

The Challenges

The Challenges

Lacked Credibility & Professionalism
Kellina’s previous website didn’t reflect the depth of her expertise or the established nature of her business. It failed to communicate the professionalism needed to connect with her ideal audience.

Unclear Structure & Layout
The old site lacked a clear information hierarchy, making it difficult for visitors to understand her full scope of services, speaking engagements, and published works.

Underutilized Branding
While Kellina already had an established brand, her previous site didn’t visually or strategically leverage it to strengthen her presence online.

The Challenges

The Challenges

Lacked Credibility & Professionalism
Kellina’s previous website didn’t reflect the depth of her expertise or the established nature of her business. It failed to communicate the professionalism needed to connect with her ideal audience.

Unclear Structure & Layout
The old site lacked a clear information hierarchy, making it difficult for visitors to understand her full scope of services, speaking engagements, and published works.

Underutilized Branding
While Kellina already had an established brand, her previous site didn’t visually or strategically leverage it to strengthen her presence online.

The Solutions

The Solutions

A Strategic, Thoughtful Layout
We restructured the site from the ground up, creating a user-friendly navigation and page flow that clearly presents her multiple services, speaking topics, and books.

A Cohesive, Branded Design
The new design seamlessly incorporates Kellina’s brand elements, color palette, and typography, ensuring every page feels consistent, polished, and instantly recognizable.

A Credible, Professional Online Presence
By combining clean visuals, purposeful spacing, and strategic content placement, the new website positions Kellina as a trusted authority in her field, enhancing her credibility and connection with visitors.


2,000 social media impressions on her relaunch announcement with a steady month-over-month climb in traffic (from almost nothing in June to 250+ visits by September!).

The Result

375+

total visits (up from essentially zero)

300+

unique visitors discovering her business

650+

total pageviews (people are clicking deeper, not bouncing away)

"Working with Alena was smooth, efficient, and uncomplicated. Her prompt communication and thoughtful reminders kept everything on track, and she delivered a website that perfectly aligned with my brand vision in under a month, far faster than I expected." - Kellina P.

Other

impacts

 I've made

Other

impacts

 I've made

More Projects

More Projects

More Projects

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750+

Unique Visitors

1000+

Page Views

10+

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Branding

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Bringing a private coaching brand online with clarity and confidence.

750+

Unique Visitors

1000+

Page Views

10+

Years of Story, Structured

Branding

Website

Bringing a private coaching brand online with clarity and confidence.

750+

Unique Visitors

1000+

Page Views

10+

Years of Story, Structured

Branding

Website

Warm, approachable brand for a coach who empowers home cooks.

336%

increase in unique monthly visitors

47%

increase in Google search traffic

3,500+

impressions on brand launch posts

Branding

Website

Warm, approachable brand for a coach who empowers home cooks.

336%

increase in unique monthly visitors

47%

increase in Google search traffic

3,500+

impressions on brand launch posts

Branding

Website

Warm, approachable brand for a coach who empowers home cooks.

336%

increase in unique monthly visitors

47%

increase in Google search traffic

3,500+

impressions on brand launch posts

Branding

Website