An Interior Designer’s Brand, Elevated with Texture, Sophistication, and Story

A refined and versatile brand identity for interior designer Emily Jean Campbell, bridging her old branding with a refreshed, elevated system that reflects her design expertise, love of texture, and timeless aesthetic.

A refined and versatile brand identity for interior designer Emily Jean Campbell, bridging her old branding with a refreshed, elevated system that reflects her design expertise, love of texture, and timeless aesthetic.

A refined and versatile brand identity for interior designer Emily Jean Campbell, bridging her old branding with a refreshed, elevated system that reflects her design expertise, love of texture, and timeless aesthetic.

year

2025

Client

Emily Jean Interior Design

timeline

3 Weeks

year

2025

Client

Emily Jean Interior Design

timeline

3 Weeks

year

2025

Client

Emily Jean Interior Design

timeline

3 Weeks

The Challenges

The Challenges

  1. Existing Branding Felt Incomplete
    Emily already had a logo, but it didn’t provide the full visual system she needed. The brand lacked cohesion and didn’t reflect the elevated, professional experience she offers her design clients.

  2. Desire to Bridge Old and New
    There were elements Emily loved from her original branding, but they weren’t enough to support her as she grew. She wanted a way to honor what felt true while creating something fresh and elevated.

  3. Need for a Comprehensive Toolkit
    Without guidelines, usage instructions, or consistent assets, applying her brand across platforms (social media, website, print) was challenging and inconsistent.

  4. Capturing the Essence of Interior Design
    As an interior designer, Emily’s work is rooted in textures, fabrics, and color palettes. Her branding needed to echo the same sophistication and intentionality she brings to her spaces.

The Challenges

The Challenges

  1. Existing Branding Felt Incomplete
    Emily already had a logo, but it didn’t provide the full visual system she needed. The brand lacked cohesion and didn’t reflect the elevated, professional experience she offers her design clients.

  2. Desire to Bridge Old and New
    There were elements Emily loved from her original branding, but they weren’t enough to support her as she grew. She wanted a way to honor what felt true while creating something fresh and elevated.

  3. Need for a Comprehensive Toolkit
    Without guidelines, usage instructions, or consistent assets, applying her brand across platforms (social media, website, print) was challenging and inconsistent.

  4. Capturing the Essence of Interior Design
    As an interior designer, Emily’s work is rooted in textures, fabrics, and color palettes. Her branding needed to echo the same sophistication and intentionality she brings to her spaces.

The Challenges

The Challenges

  1. Existing Branding Felt Incomplete
    Emily already had a logo, but it didn’t provide the full visual system she needed. The brand lacked cohesion and didn’t reflect the elevated, professional experience she offers her design clients.

  2. Desire to Bridge Old and New
    There were elements Emily loved from her original branding, but they weren’t enough to support her as she grew. She wanted a way to honor what felt true while creating something fresh and elevated.

  3. Need for a Comprehensive Toolkit
    Without guidelines, usage instructions, or consistent assets, applying her brand across platforms (social media, website, print) was challenging and inconsistent.

  4. Capturing the Essence of Interior Design
    As an interior designer, Emily’s work is rooted in textures, fabrics, and color palettes. Her branding needed to echo the same sophistication and intentionality she brings to her spaces.

The Solutions

The Solutions

  1. Full Brand Identity System
    We built a complete identity package including a primary logo, secondary marks, and alternative logo variations, providing flexibility across all applications.

  2. Typography & Color Palette
    Inspired by fabrics, finishes, and neutral tones, we developed a palette that felt both modern and timeless, paired with typography that balances elegance with readability.

  3. Custom Assets & Patterns
    To tie her brand to her interior design practice, we created bespoke textures and patterns drawn from materials she often works with, ensuring her visuals feel authentic and connected to her craft.

  4. Organized Toolkit for Easy Use
    Delivered a fully organized Google Drive folder, brand guidelines, and a usage guide. Emily now has everything she needs to apply her brand consistently without confusion.

  5. Collaborative Process
    Through strategy calls, revision rounds, and ongoing email communication, we refined the details together, making sure her vision was fully realized and she felt confident at every stage.

The Result

Emily walked away with:

  • A refined, elevated brand identity that bridges her old branding with a professional new look

  • A comprehensive visual toolkit she can use across platforms

  • Custom assets and textures inspired by her interior design practice

  • Confidence in a brand that now matches the sophistication of her work

“Alena has been a pleasure to work with while refining my brand image. Upon signing, I had a brand package that I was relatively happy with, but I knew that it could use polish. Alena was able to help me create brand cohesion throughout all of my assets and fine tune my logo suite, illustration style, color palette and more. I have especially appreciated Alena's willingness to receive feedback and make adjustments based on my requests and preferences. There was never any hesitation to go back to the drawing board if something felt out of alignment and that made it easier to give clear and honest feedback from the start--saving us both time and energy to get to the end result...which I love! “ -Emily C