The Purifying Place business cards on a marble surface
The Purifying Place business cards on a marble surface
The Purifying Place business cards on a marble surface

Grounded, Spiritual Brand for a Coach Who Guides Deep Personal Transformation

A warm, nature-inspired brand identity for Rosaly Didonna, founder of The Purifying Place — a coaching practice focused on inner truth, self-empowerment, and transformational healing. Designed to reflect her intimate, one-on-one services, this brand blends grounded spirituality with soft, approachable visuals that feel personal yet elevated.

A warm, nature-inspired brand identity for Rosaly Didonna, founder of The Purifying Place — a coaching practice focused on inner truth, self-empowerment, and transformational healing. Designed to reflect her intimate, one-on-one services, this brand blends grounded spirituality with soft, approachable visuals that feel personal yet elevated.

A warm, nature-inspired brand identity for Rosaly Didonna, founder of The Purifying Place — a coaching practice focused on inner truth, self-empowerment, and transformational healing. Designed to reflect her intimate, one-on-one services, this brand blends grounded spirituality with soft, approachable visuals that feel personal yet elevated.

year

2025

Client

The Purifying Place

timeline

4 Weeks

year

2025

Client

The Purifying Place

timeline

4 Weeks

year

2025

Client

The Purifying Place

timeline

4 Weeks

The Purifying Place social media feed
The Purifying Place social media feed
The Purifying Place social media feed

The Challenges

The Challenges

No Cohesive Brand Identity
Rosaly had no logo, no set color palette, and no specific backgrounds making her brand feel inconsistent and underdeveloped.

Random, Unaligned Visuals
Without a visual system, her posts felt disjointed and didn’t clearly communicate her unique energy or professionalism.

Understated Presence
Her brand wasn’t visually communicating the deeply personal, one-on-one nature of her services, which are her greatest strength.

The Challenges

The Challenges

No Cohesive Brand Identity
Rosaly had no logo, no set color palette, and no specific backgrounds making her brand feel inconsistent and underdeveloped.

Random, Unaligned Visuals
Without a visual system, her posts felt disjointed and didn’t clearly communicate her unique energy or professionalism.

Understated Presence
Her brand wasn’t visually communicating the deeply personal, one-on-one nature of her services, which are her greatest strength.

The Challenges

The Challenges

No Cohesive Brand Identity
Rosaly had no logo, no set color palette, and no specific backgrounds making her brand feel inconsistent and underdeveloped.

Random, Unaligned Visuals
Without a visual system, her posts felt disjointed and didn’t clearly communicate her unique energy or professionalism.

Understated Presence
Her brand wasn’t visually communicating the deeply personal, one-on-one nature of her services, which are her greatest strength.

The Purifying Place business cards
The Purifying Place business cards
The Purifying Place business cards
The Purifying Place business cards across marble surface
The Purifying Place business cards across marble surface
The Purifying Place business cards across marble surface

The Solutions

The Solutions

A Thoughtful, Grounded Brand Identity
We developed a full brand identity from scratch, including a custom logo suite inspired by water and flow, paired with organic, nature-rooted elements to reflect her coaching approach.

A Soft, Spiritual Color Palette
Her colors balance earth tones and gentle contrast, creating a soothing, trustworthy feel while maintaining visual variety.

Custom Backgrounds & Patterns
A set of bespoke backgrounds and patterns was created for use across social media, print materials, and presentations — ensuring every touchpoint feels intentional and on-brand.

A Visual System for Consistency
From Instagram posts to workshop materials, Rosaly now has a complete toolkit to present herself with cohesion, credibility, and beauty.

The Purifying Place social media templates
The Purifying Place social media templates
The Purifying Place social media templates

The Result

Full

Custom Logo Suite

8

Custom Icons

13

Custom Backgrounds, Images and Patterns

“The process was so seamless and easy. I loved how everything was laid out, very streamlined. I also appreciated how responsive you were to feedback. I wasn’t expecting the brand strategy part to be so deep, and it helped me reflect on my own brand identity too.” - Rosaly D.

Other

impacts

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Other

impacts

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