Polished, Trust-Building Brand for a Toronto Mortgage Agent

A clean, modern, and approachable brand identity for Lila Beijer, a mortgage agent dedicated to guiding clients through one of the biggest financial decisions of their lives. Her new brand balances professionalism with warmth, helping her stand out in a competitive, often overly corporate industry.

A clean, modern, and approachable brand identity for Lila Beijer, a mortgage agent dedicated to guiding clients through one of the biggest financial decisions of their lives. Her new brand balances professionalism with warmth, helping her stand out in a competitive, often overly corporate industry.

A clean, modern, and approachable brand identity for Lila Beijer, a mortgage agent dedicated to guiding clients through one of the biggest financial decisions of their lives. Her new brand balances professionalism with warmth, helping her stand out in a competitive, often overly corporate industry.

year

2025

Client

Lila Beijer

timeline

4 Weeks

year

2025

Client

Lila Beijer

timeline

4 Weeks

year

2025

Client

Lila Beijer

timeline

4 Weeks

The Challenges

The Challenges

No Established Brand Identity
Before the rebrand, Lila lacked a cohesive visual presence. There was no logo, defined color palette, or set typography to create recognition and trust.

Generic, Unmemorable Presentation
Her previous marketing materials felt too generic, blending in with competitors and not reflecting her approachable, client-first personality.

Inconsistent Visuals
Without clear brand guidelines, her online and offline touchpoints lacked consistency, which weakened her professional credibility.

The Challenges

The Challenges

No Established Brand Identity
Before the rebrand, Lila lacked a cohesive visual presence. There was no logo, defined color palette, or set typography to create recognition and trust.

Generic, Unmemorable Presentation
Her previous marketing materials felt too generic, blending in with competitors and not reflecting her approachable, client-first personality.

Inconsistent Visuals
Without clear brand guidelines, her online and offline touchpoints lacked consistency, which weakened her professional credibility.

The Challenges

The Challenges

No Established Brand Identity
Before the rebrand, Lila lacked a cohesive visual presence. There was no logo, defined color palette, or set typography to create recognition and trust.

Generic, Unmemorable Presentation
Her previous marketing materials felt too generic, blending in with competitors and not reflecting her approachable, client-first personality.

Inconsistent Visuals
Without clear brand guidelines, her online and offline touchpoints lacked consistency, which weakened her professional credibility.

The Solutions

The Solutions

Custom Logo Suite
We created a versatile, modern logo system with primary and secondary marks, giving her flexibility for both print and digital applications.

Refined Color Palette
A fresh yet grounded set of colors that convey trust, stability, and approachability, crucial qualities in the mortgage industry.

Typography & Pattern Library
Professional yet friendly typography paired with custom brand patterns for use across marketing materials, social media, and client resources.

Comprehensive Brand Guidelines
A detailed usage guide ensures Lila can maintain visual consistency across every platform and campaign.

The Result

Full

Custom Logo Suite & Brand Guidelines

9

Signature Brand Patterns and Imagery

8

Custom Icons

"Working with Alena was completely seamless. She laid everything out clearly from the start, which made the whole process easy to follow. I felt guided the entire way. What stood out most was how confident and prepared she was. That made it really easy for me to trust the process, even though branding was totally outside my comfort zone. I also appreciated how human the experience felt when life happened and I had to step back for a bit, she was so flexible and understanding. That kind of grace and professionalism meant a lot.” - Lila B.

Other

impacts

 I've made

Other

impacts

 I've made

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