Bespoke brand visuals for a global education leader.

Elevated the brand presence of Robotel, a global education technology company, with design across print, digital, and video. Strategically crafted visuals that align with Robotel’s mission to innovate learning worldwide.

Elevated the brand presence of Robotel, a global education technology company, with design across print, digital, and video. Strategically crafted visuals that align with Robotel’s mission to innovate learning worldwide.

Elevated the brand presence of Robotel, a global education technology company, with design across print, digital, and video. Strategically crafted visuals that align with Robotel’s mission to innovate learning worldwide.

year

2025

Client

Robotel

timeline

8+ Months

year

2025

Client

Robotel

timeline

8+ Months

year

2025

Client

Robotel

timeline

8+ Months

The Challenges

Disorganized and Inconsistent Design Files

Robotel arrived with a collection of design files that were scattered and inconsistent. Many templates were incomplete or missing key elements, making it difficult for their team to maintain a cohesive brand presence.

Lack of Organized Brand Assets

Previous design work was not properly saved or organized, causing inefficiencies and confusion when trying to update or reuse materials.

Need for Fresh, Targeted Marketing Materials

Robotel required a variety of new collateral that was not only visually compelling but also educational and tailored specifically to their global education audience.

The Challenges

Disorganized and Inconsistent Design Files

Robotel arrived with a collection of design files that were scattered and inconsistent. Many templates were incomplete or missing key elements, making it difficult for their team to maintain a cohesive brand presence.

Lack of Organized Brand Assets

Previous design work was not properly saved or organized, causing inefficiencies and confusion when trying to update or reuse materials.

Need for Fresh, Targeted Marketing Materials

Robotel required a variety of new collateral that was not only visually compelling but also educational and tailored specifically to their global education audience.

The Challenges

Disorganized and Inconsistent Design Files

Robotel arrived with a collection of design files that were scattered and inconsistent. Many templates were incomplete or missing key elements, making it difficult for their team to maintain a cohesive brand presence.

Lack of Organized Brand Assets

Previous design work was not properly saved or organized, causing inefficiencies and confusion when trying to update or reuse materials.

Need for Fresh, Targeted Marketing Materials

Robotel required a variety of new collateral that was not only visually compelling but also educational and tailored specifically to their global education audience.

The Solutions

Bespoke Package

Comprehensive Brand Collateral Suite

I crafted a wide range of deliverables including brochures, flyers, long-form documents, reusable templates, video assets, and social media graphics, all designed to support their marketing and educational outreach effectively.

Lack of Organized Brand Assets

Previous design work was not properly saved or organized, causing inefficiencies and confusion when trying to update or reuse materials.

Streamlined Design System and File Organization

Working closely with Robotel’s head of marketing, I developed an organized, scalable design system and file management strategy that ensured consistency and ease of use across teams.

A Collaborative Partnership for Ongoing Success

This custom design service is an ongoing partnership, evolving alongside Robotel’s needs to continuously deliver fresh, impactful materials that resonate with their target audience and elevate their brand globally.

The Result

180+

Hours Across Mediums

50+

Branded Assets Delivered

1

Vision, Fully Delivered

“I've had the pleasure of collaborating with Alena on multiple projects, including product brochures, templates, case studies, images, presentations, and a catalog. Alena consistently delivers excellent work—on time, every time. She combines deep graphic design knowledge with a strong work ethic and an impressive ability to balance creativity and structure. Not only does she follow our style guide seamlessly, but she also brings fresh, unique ideas that elevate each project.” - Hannah H.