AI-powered brand identity that puts speed and clarity at the forefront.

Strategic brand identity for VeloCV, an AI-driven resume tailoring platform helping job seekers optimize their resumes faster and smarter. Designed to reflect speed, clarity, and professionalism, giving users a competitive edge in today’s job market.

Strategic brand identity for VeloCV, an AI-driven resume tailoring platform helping job seekers optimize their resumes faster and smarter. Designed to reflect speed, clarity, and professionalism, giving users a competitive edge in today’s job market.

Strategic brand identity for VeloCV, an AI-driven resume tailoring platform helping job seekers optimize their resumes faster and smarter. Designed to reflect speed, clarity, and professionalism, giving users a competitive edge in today’s job market.

year

2025

Client

VeloCV

timeline

<3 Weeks

year

2025

Client

VeloCV

timeline

<3 Weeks

year

2025

Client

VeloCV

timeline

<3 Weeks

The Challenges

A Logo That Didn’t Work Across Platforms

The original logo had poor contrast, which limited it to dark backgrounds only. The ultra-thin font made the business name difficult to read, especially at small sizes or on mobile.

Confusing Symbolism

The dragon symbol used in the brand left users puzzled. Instead of conveying professionalism or tech-forward thinking, it raised unrelated questions about the business’s purpose and identity.

A Brand Name That Didn’t Align

The original business name lacked clarity around the service offering. It didn’t reflect the product’s AI-powered, resume-optimization nature, making it harder to attract the right audience.

The Challenges

A Logo That Didn’t Work Across Platforms

The original logo had poor contrast, which limited it to dark backgrounds only. The ultra-thin font made the business name difficult to read, especially at small sizes or on mobile.

Confusing Symbolism

The dragon symbol used in the brand left users puzzled. Instead of conveying professionalism or tech-forward thinking, it raised unrelated questions about the business’s purpose and identity.

A Brand Name That Didn’t Align

The original business name lacked clarity around the service offering. It didn’t reflect the product’s AI-powered, resume-optimization nature, making it harder to attract the right audience.

The Challenges

A Logo That Didn’t Work Across Platforms

The original logo had poor contrast, which limited it to dark backgrounds only. The ultra-thin font made the business name difficult to read, especially at small sizes or on mobile.

Confusing Symbolism

The dragon symbol used in the brand left users puzzled. Instead of conveying professionalism or tech-forward thinking, it raised unrelated questions about the business’s purpose and identity.

A Brand Name That Didn’t Align

The original business name lacked clarity around the service offering. It didn’t reflect the product’s AI-powered, resume-optimization nature, making it harder to attract the right audience.

The Solutions

Branding Package

A Name That Speaks to What It Does

The business was renamed to VeloCV, a clean, concise, and tech-forward name that communicates both speed (velocity) and the focus on CV/resume services. It’s simple, memorable, and relevant.

A Custom Brand Identity Built for the Digital World

We designed a modern, responsive logo with strong visual contrast, ensuring it works seamlessly on any background. The design now feels crisp, scalable, and instantly recognizable.

A Visual Language for Tech-Forward Professionals

The updated brand aesthetic pairs sleek neutrals with bold accent colors, using clean, geometric typography to reflect the tech-savvy, career-oriented target market.

Launch Graphics That Drove Awareness

To support VeloCV’s rebrand launch, I created a set of custom social media templates. The refreshed visual identity quickly gained traction earning over 2,100 impressions during launch week.

The Result

2,100+

Impressions at Launch

6

Fully Custom, Plug-and-Play Templates

<3 weeks

An Accelerated Project Timeline

"Alena just gets it. She took my scattered ideas and turned them into a brand that feels right. Fast iterations, great eye for detail. The final assets are clean and exactly what i needed. If I was unsure about something, she shared all the information/resources to me which was very helpful in making decisions." - Sunehildeep S.

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